We are living in an increasingly digital world. Nowadays people turn to the internet or their digital devices in order to pursue everything from business to personal relationships.
Whitney Wolfe is the founder and CEO of the dating app Bumble and her work has been taking on renewed acclaim in recent months. Wolfe has been renowned for her feminist take on dating applications and now she is pushing the concept of technology to the next limit by taking her dating app to the real world in the form of a brick and mortar location.
Bumble, of course, is a dating application that allows users to connect via proximity based algorithms as well as their customized interests. At face value this isn’t exactly groundbreaking but the way that Wolfe has it implemented can change your mind. Bumble gives more creative control to the women on the application, allowing them to cut out some of the more greasy aspects of online dating. Now, Wolfe is looking to take her feminist approach to online dating into reality with something she calls the Hive.
The Hive is going to be a month long lease in New York City where Bumble users can come and connect, person to person. The Bumble brand has grown by leaps and bounds ever since the company was first founded and now the Hive is going to bring that up an even larger step. The physical location will allow users to experience the Bumble brand in a living, breathing atmosphere where they are encouraged to socialize, find romance, and even connect on a business level. While Whitney Wolfe has established the Hive as a meeting ground of sorts, she is also going to bring in entrepreneurs to give speeches. The Hive will be located on 158 Mercer Street in Soho.
Bumble has long been one of our favorite social applications because it offers a variety of things for users to do. Whitney Wolfe certainly didn’t skimp out on her efforts here. In fact, despite it being a dating app we are most impressed by how Whitney Wolfe approached the Bumble BFF function in order to help people find friends.